AI Insights · Timothy · April 2023
Top 5 Music and Podcasts Apps Performance in South Africa - Q1 2023
In the first quarter of 2023, the top 5 music and podcasts apps in South Africa showed varied trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
In the first quarter of 2023, the top 5 music and podcasts apps in South Africa showed varied trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
YouTube Music from Google experienced fluctuations in weekly revenue, peaking at about $14.5K in the final week of February. Weekly downloads started the quarter strong at around 18.5K but saw a decline towards the end, reaching 13.8K in the last week of March. Active users remained relatively stable, with a slight peak at approximately 1.1M in early March.
Apple Music from Apple saw a notable increase in weekly revenue, starting from around $9.7K in late December and reaching up to $11.8K by the end of March. Weekly downloads showed an upward trend, peaking at around 17.2K in early February. Active users remained steady throughout the quarter, averaging around 50K.
Deezer: Music Player, Podcast from DEEZER SA had a consistent performance in weekly revenue, with a peak of approximately $8.9K in late January. Weekly downloads were relatively low, with the highest at around 2.5K in mid-January. Active users showed a declining trend, starting from about 55.6K in early January and dropping to around 40.7K by the end of March.
TIDAL Music: HiFi Sound from TIDAL Music AS saw a stable weekly revenue, peaking at around $2K in late March. Weekly downloads fluctuated, with a significant spike to approximately 6.8K in late January. Active users also showed a declining trend, starting from around 35K in late December and reducing to about 26.1K by the end of March.
TuneIn Radio: Music & Sports from TuneIn experienced a steady increase in weekly revenue, peaking at about $1.4K in late February. Weekly downloads were consistent, with slight fluctuations, peaking at around 1.1K in mid-March. Active users remained relatively low but stable, averaging around 2.5K throughout the quarter.
This data comes from Sensor Tower, and more insights can be found there.